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Saturday, 5 October 2013

A Digital Copy of the Universe, Encrypted

Even as he installed the landmark camera that would capture the first convincing evidence of dark energy in the 1990s, Tony Tyson, an experimental cosmologist now at the University of California, Davis, knew it could be better. The camera’s power lay in its ability to collect more data than any other. But digital image sensors and computer processors were progressing so rapidly that the amount of data they could collect and store would soon be limited only by the size of the telescopes delivering light to them, and those were growing too. Confident that engineering trends would hold, Tyson envisioned a telescope project on a truly grand scale, one that could survey hundreds of attributes of billions of cosmological objects as they changed over time.
It would record, Tyson said, “a digital, color movie of the universe.”
Tyson’s vision has come to life as the Large Synoptic Survey Telescope (LSST) project, a joint endeavor of more than 40 research institutions and national laboratories that has been ranked by the National Academy of Sciences as its top priority for the next ground-based astronomical facility. Set on a Chilean mountaintop, and slated for completion by the early 2020s, the 8.4-meter LSST will be equipped with a 3.2-billion-pixel digital camera that will scan 20 billion cosmological objects 800 times apiece over the course of a decade. That will generate well over 100 petabytes of data that anyone in the United States or Chile will be able to peruse at will. Displaying just one of the LSST’s full-sky images would require 1,500 high-definition TV screens.
The LSST epitomizes the new era of big data in physics and astronomy. Less than 20 years ago, Tyson’s cutting-edge digital camera filled 5 gigabytes of disk space per night with revelatory information about the cosmos. When the LSST begins its work, it will collect that amount every few seconds — literally more data than scientists know what to do with.
“The data volumes we [will get] out of LSST are so large that the limitation on our ability to do science isn’t the ability to collect the data, it’s the ability to understand the systematic uncertainties in the data,” said Andrew Connolly, an astronomer at the University of Washington.
Typical of today’s costly scientific endeavors, hundreds of scientists from different fields are involved in designing and developing the LSST, with Tyson as chief scientist. “It’s sort of like a federation,” said Kirk Borne, an astrophysicist and data scientist at George Mason University. The group is comprised of nearly 700 astronomers, cosmologists, physicists, engineers and data scientists.
Much of the scientists’ time and about one-half of the $1 billion cost of the project are being spent on developing software rather than hardware, reflecting the exponential growth of data since the astronomy projects of the 1990s. For the telescope to be useful, the scientists must answer a single question. As Borne put it: “How do you turn petabytes of data into scientific knowledge?”
Physics has been grappling with huge databases longer than any other field of science because of its reliance on high-energy machines and enormous telescopes to probe beyond the known laws of nature. This has given researchers a steady succession of models upon which to structure and organize each next big project, in addition to providing a starter kit of computational tools that must be modified for use with ever larger and more complex data sets.
Even backed by this tradition, the LSST tests the limits of scientists’ data-handling abilities. It will be capable of tracking the effects of dark energy, which is thought to make up a whopping 68 percent of the total contents of the universe, and mapping the distribution of dark matter, an invisible substance that accounts for an additional 27 percent. And the telescope will cast such a wide and deep net that scientists say it is bound to snag unforeseen objects and phenomena too. But many of the tools for disentangling them from the rest of the data don’t yet exist.
New Dimensions
Particle physics is the elder statesman of big data science. For decades, high-energy accelerators have been bashing particles together millions of times per second in hopes of generating exotic, never-before-seen particles. These facilities, such as the Large Hadron Collider (LHC) at CERN laboratory  in Switzerland, generate so much data that only a tiny fraction (deemed interesting by an automatic selection process) can be kept. A network of hundreds of thousands of computers spread across 36 countries called the Worldwide LHC Computing Grid stores and processes the 25 petabytes of LHC data that were archived in a year’s worth of collisions. The work of thousands of physicists went into finding the bump in that data that last summer was deemed representative of a new subatomic particle, the Higgs boson.
CERN, the organization that operates the LHC, is sharing its wisdom by working with other research organizations “so they can benefit from the knowledge and experience that has been gathered in data acquisition, processing and storage,” said Bob Jones, head of CERN openlab, which develops new IT technologies and techniques for the LHC. Scientists at the European Space Agency, the European Molecular Biology Laboratory, other physics facilities and even collaborations in the social sciences and humanities have taken cues from the LHC on data handling, Jones said.
When the LHC turns back on in 2014 or 2015 after an upgrade, higher energies will mean more interesting collisions, and the amount of data collected will grow by a significant factor. But even though the LHC will continue to possess the biggest data set in physics, its data is much simpler than those obtained from astronomical surveys such as the Sloan Digital Sky Survey and Dark Energy Survey and — to an even greater extent — those that will be obtained from future sky surveys such as the Square Kilometer Array, a radio telescope project set to begin construction in 2016, and the LSST.
“The LHC generates a lot more data right at the beginning, but they’re only looking for certain events in that data and there’s no correlation between events in that data,” said Jeff Kantor, the LSST data management project manager. “Over time, they still build up large sets, but each one can be individually analyzed.”
In combining repeat exposures of the same cosmological objects and logging hundreds rather than a handful of attributes of each one, the LSST will have a whole new set of problems to solve. “It’s the complexity of the LSST data that’s a challenge,” Tyson said. “You’re swimming around in this 500-dimensional space.”
From color to shape, roughly 500 attributes will be recorded for every one of the 20 billion objects surveyed, and each attribute is treated as a separate dimension in the database. Merely cataloguing these attributes consistently from one exposure of a patch of the sky to the next poses a huge challenge. “In one exposure, the scene might be clear enough that you could resolve two different galaxies in the same spot, but in another one, they might be blurred together,” Kantor said. “You have to figure out if it’s one galaxy or two or N.”

Beyond N-Squared
To tease scientific discoveries out of the vast trove of data gathered by the LSST and other sky surveys, scientists will need to pinpoint unexpected relationships between attributes, which is extremely difficult in 500 dimensions. Finding correlations is easy with a two-dimensional data set: If two attributes are correlated, then there will be a one-dimensional curve connecting the data points on a two-dimensional plot of one attribute versus the other. But additional attributes plotted as extra dimensions obscure such curves. “Finding the unexpected in a higher-dimensional space is impossible using the human brain,” Tyson said. “We have to design future computers that can in some sense think for themselves.”
Algorithms exist for “reducing the dimensionality” of data, or finding surfaces on which the data points lie (like that 1-D curve in the 2-D plot), in order to find correlated dimensions and eliminate “nuisance” ones. For example, an algorithm might identify a 3-D surface of data points coursing through a database, indicating that three attributes, such as the type, size and rotation speed of galaxies, are related. But when swamped with petabytes of data, the algorithms take practically forever to run.
Identifying correlated dimensions is exponentially more difficult than looking for a needle in a haystack. “That’s a linear problem,” said Alex Szalay, a professor of astronomy and computer science at Johns Hopkins University. “You search through the haystack and whatever looks like a needle you throw in one bucket and you throw everything else away.” When you don’t know what correlations you’re looking for, however, you must compare each of the N pieces of hay with every other piece, which takes N-squared operations.
Adding to the challenge is the fact that the amount of data is doubling every year. “Imagine we are working with an algorithm that if my data doubles, I have to do four times as much computing and then the following year, I have to do 16 times as much computing,” Szalay said. “But by next year, my computers will only be twice as fast, and in two years from today, my computers will only be four times as fast, so I’m falling farther and farther behind in my ability to do this.”
A huge amount of research has gone into developing scalable algorithms, with techniques such as compressed sensing, topological analysis and the maximal information coefficient emerging as especially promising tools of big data science. But more work remains to be done before astronomers, cosmologists and physicists will be ready to fully exploit the multi-petabyte digital movie of the universe that premiers next decade. Progress is hampered by the fact that researchers in the physical sciences get scant academic credit for developing algorithms — a problem that the community widely recognizes but has yet to solve.
“It’s always been the case that the people who build the instrumentation don’t get as much credit as the people who use the instruments to do the cutting-edge science,” Connolly said. “Ten years ago, it was people who built physical instruments — the cameras that observe the sky — and today, it’s the people who build the computational instruments who don’t get enough credit. There has to be a career path for someone who wants to work on the software — because they can go get jobs at Google. So if we lose these people, it’s the science that loses.”
Coffee and Kudos
In December 2010, in an effort to encourage the development of better algorithms, an international group of astronomers issued a challenge to computer geeks everywhere: What is the best way to measure gravitational lensing, or the distorting effect that dark matter has on the light from distant galaxies? David Kirkby read about the GREAT10 (GRavitational lEnsing Accuracy Testing 2010) Challenge on Wired.com and decided to give it a go.
Kirkby, a physicist at the University of California, Irvine, and his graduate student won the contest using a modified version of a neural network algorithm that he had previously developed for the BABAR experiment, a large physics collaboration investigating the asymmetry of matter and antimatter. The victory earned Kirkby a co-author credit on the recent paper detailing the contest, easing his switch from the field of particle physics to astrophysics. Also, with the prize money, “we bought a top of the line espresso machine for the lab,” he said.
GREAT10 was one of a growing number of “data challenges” designed to find solutions to specific problems faced in creating and analyzing large physics and astronomy databases, such as the best way to reconstruct the shapes of two galaxies that are aligned relative to Earth and so appear blended together.
“One group produces a set of data — it could be blended galaxies — and then anybody can go out and try and estimate the shape of the galaxies using their best algorithm,” explained Connolly, who is involved in generating simulations of future LSST images that are used to test the performance of algorithms. “It’s quite a lot of kudos to the person who comes out on top.”
Many of the data challenges, including the GREAT series, focus on teasing out the effects of dark matter. When light from a distant galaxy travels to Earth, it is bent, or “lensed,” by the gravity of the dark matter it passes through. “It’s a bit like looking at wallpaper through a bathroom window with a rough surface,” Kirkby said. “You determine what the wallpaper would look like if you were looking at it directly, and you use that information to figure out what the shape of the glass is.”
Each new data challenge in a series includes an extra complication — additional distortions caused by atmospheric turbulence or a faulty amplifier in one of the detectors, for example — moving the goal posts of the challenge closer and closer to reality.
Data challenges are “a great way of crowd-sourcing problems in data science, but I think it would be good if software development was just recognized as part of your productivity as an academic,” Kirkby said. “At career reviews, you measure people based on their scientific contributions even though software packages could have a much broader impact.”
The culture is slowly changing, the scientists said, as the ability to analyze data becomes an ever-tightening bottleneck in research. “In the past, it was usually some post-doc or grad student poring over data who would find something interesting or something that doesn’t seem to work and stumble across some new effect,” Tyson said. “But increasingly, the amount of data is so large that you have to have machines with algorithms to do this.”
Dark Side of the Universe
Assuming that physicists can solve the computing problems they face with the LSST, the results could be transformative. There are many reasons to want a 100-petabyte digital copy of the universe. For one, it would help map the expansion of space and time caused by the still-mysterious dark energy, discovered with the help of the LSST’s predecessor, the Big Throughput Camera, which Tyson and a collaborator built in 1996.
When that camera, which could cover a patch of the sky the size of a full moon in a single exposure, was installed on the Blanco Telescope in Chile, astrophysicists immediately discovered dozens of exploding stars called Type IA supernovae strewn across the sky that revealed that most stuff in the universe is unknown. Light from nearby supernovae appeared to have stretched more than it should have during its journey through the expanding cosmos compared with light from faraway ones. This suggested that the expansion of the universe had recently sped up, driven by dark energy.
With the LSST, scientists hope to precisely track the accelerating expansion of the universe and thus to better define the nature of dark energy. They aim to do this by mapping a sort of cosmic yardstick called baryon acoustic oscillations. The yardstick was created from sound waves that rippled through the universe when it was young and hot and became imprinted in the distribution of galaxies as it cooled and expanded. The oscillations indicate the size of space at every distance away from Earth — and thus at any point back in time.
Baryon acoustic oscillations are so enormous that a truly vast astronomical survey is needed to make them a convenient measuring tool. By cataloguing billions of galaxies, the LSST promises to measure the size of these resonances more accurately than any other existing or planned astronomical survey. “The idea is that with the LSST, we will have onion shells of galaxies at different distances and we can look for this pattern and trace the size of the resonant patterns as a function of time,” Szalay said. “This will be beautiful.”
But, Szalay added, “it will be a nontrivial task to actually milk the information out of the data.”
Reprinted with permission from Quanta Magazine, an editorially independent division of SimonsFoundation.org whose mission is to enhance public understanding of science by covering research developments and trends in mathematics and the physical and life sciences..

ScientificAmerican

3-D Printing: The Greener Choice

Oct. 3, 2013 — 3D printing isn't just cheaper, it's also greener, says Michigan Technological University's Joshua Pearce.

3D printing can save energy by using less raw material. These partially printed Swiss children's blocks show how a printer can partly fill the interior of an item with plastic while maintaining its strength. (Credit: Samuel Bernier photo)

Even Pearce, an aficionado of the make-it-yourself-and-save technology, was surprised at his study's results. It showed that making stuff on a 3D printer uses less energy -- and therefore releases less carbon dioxide -- than producing it en masse in a factory and shipping it to a warehouse.
Most 3D printers for home use, like the RepRap used in this study, are about the size of microwave ovens. They work by melting filament, usually plastic, and depositing it layer by layer in a specific pattern. Free designs for thousands of products are available from outlets like Thingiverse.com.
Common sense would suggest that mass-producing plastic widgets would take less energy per unit than making them one at a time on a 3D printer. Or, as Pearce says, "It's more efficient to melt things in a cauldron than in a test tube." However, his group found it's actually greener to make stuff at home.
They conducted life cycle impact analyses on three products: an orange juicer, a children's building block and a waterspout. The cradle-to-gate analysis of energy use went from raw material extraction to one of two endpoints: entry into the US for an item manufactured overseas or printing it a home on a 3D printer.
Pearce's group found that making the items on a basic 3D printer took from 41 percent to 64 percent less energy than making them in a factory and shipping them to the US.
Some of the savings come from using less raw material. "Children's blocks are normally made of solid wood or plastic," said Pearce, an associate professor of materials science and engineering/electrical and computer engineering. 3D printed blocks can be made partially or even completely hollow, requiring much less plastic.
Pearce's team ran their analysis with two common types of plastic filament used in 3D printing, including polylactic acid (PLA). PLA is made from renewable resources, such as cornstarch, making it a greener alternative to petroleum-based plastics. The team also did a separate analysis on products made using solar-powered 3D printers, which drove down the environmental impact even further.
"The bottom line is, we can get substantial reductions in energy and CO2 emissions from making things at home," Pearce said. "And the home manufacturer would be motivated to do the right thing and use less energy, because it costs so much less to make things on a 3D printer than to buy them off the shelf or on the Internet."

Source: ScienceDaily

Friday, 4 October 2013

31 enterprises up for sale



ISLAMABAD: The government directed the Privatisation Commission on Thursday to immediately start the process for sale of 31 public sector entities (PSEs) through initial and secondary public offering and transfer of 26 per cent shares, along with management control, to the private sector.

The decision was taken at a meeting of the Cabinet Committee on Privatisation, presided over by Finance Minister Ishaq Dar, to comply with a structural benchmark agreed to under the IMF programme.
Minister of Water and Power Khawja Asif, Minister for Petroleum and Natural Resources Shahid Khaqan Abbasi, Minister for Planning and Development Ahsan Iqbal, Minister of State for Privatisation Khurram Dastagir, federal secretaries, the governor of the State Bank of Pakistan and chairmen of the Securities and Exchange Commission of Pakistan and the Board of Investment attended the meeting.
An official said the Council of Common Interests had approved these transactions in 2006, 2009 and 2011 and the CCOP just reiterated the government’s approval to go ahead with the ambitious privatisation programme.
The meeting considered a list of public sector companies submitted by the Privatisation Commission.
“After thorough deliberations, the committee agreed to initiate the process of privatisation and directed the commission to ensure that the interests of employees were to be protected at all cost,” said a statement issued by the ministry of finance.
“Most of the PSEs will be offered to the private sector through strategic divestment, including up to 26pc stakes along with management control, while shares of other companies will be offloaded through public offering,” an official told Dawn.
He said the committee did not take a decision on which companies be sold through strategic disinvestment because this was something the Privatisation Commission would propose after in-house deliberations and consultations with financial advisers.
The companies cleared for divestment include the Oil and Gas Development Company Limited, Pakistan Petroleum Limited, Mari Gas, Pak-Arab Refinery, Pakistan State Oil, Sui Southern Gas Company Limited, Sui Northern Gas Pipelines Limited, Pakistan International Airlines, PIA-Roosevelt Hotel, New York, Pakistan Railways, Gujranwala Electric Power Company, Lahore Electric Supply Company, Islamabad Electric Supply Company, Faisalabad Electric Supply Company, Northern Electric Generation Company, Pakistan Steel Mills, National Power Construction Company and Pakistan National Shipping Corporation.
The financial sector entities selected for sale in the first phase include National Bank of Pakistan, First Women Bank, Small and Medium Enterprises Bank, National Investment Trust Limited, National Insurance Company Limited, Pakistan Reinsurance Company Limited, State Life Insurance Corporation and House Building Finance Corporation.
The Civil Aviation Authority, Karachi Port Trust, Port Qasim Authority and National Highway Authority are also on the list.
The government has made a commitment with the IMF to announce a strategy for the sale of 30 firms by the end of September as a benchmark for disbursement of second tranche of the IMF loan. Under the commitment, the government is to announce privatisation plans for remainder of total 65 entities by the end of 2013.
“We are developing medium-term action plans to restructure the PIA, Steel Mills and Railways. The action plans include partial privatisation of companies through initial or secondary public offering,” the government had told the IMF.
The cabinet has already approved a plan for divestment of 26pc shares along with management control of PIA by stripping non-viable components under a separate public sector enterprise — PIA2 by December.

DAWN News

300 feared dead in migrant boat disaster in Italy



LAMPEDUSA (Italy), Oct 3: Three hundred people were feared dead on Thursday after a boat with up to 500 African asylum seekers caught fire and sank off Italian shores in the worst recent refugee disaster in the Mediterranean.

“There are 93 victims, including three children and two pregnant women,” said Interior Minister Angelino Alfano, who flew to the remote island of Lampedusa near where the tragedy happened. Rescue divers later said they had identified at least 40 more bodies in and around the sunken wreck at a depth of around 40 metres, just a few hundred metres from the shore.
There were fears that the final toll could rise further to 300 or more people since rescuers said that only around 150 survivors had been plucked from the water over 12 hours after the disaster.
Rescuers and local fishermen were overcome with emotion as they spoke of chaotic early morning scenes in the water, with “a sea of heads” as desperate refugees waved their arms and screamed.
There were also poignant stories of survival like the young Eritrean woman thought dead and laid out with other corpses before medical personnel realised she was still breathing and revived her.
“Seeing the bodies of the children was a tragedy. We have run out of coffins,” said Pietro Bartolo, a doctor. “In many years of work here, I have never seen anything like this,” he said.
Lampedusa is one of the main entry points into the European Union for asylum-seekers crossing from north Africa or the eastern Mediterranean.
Migreurop, a network of immigration charities, estimates some 17,000 migrants have died at sea trying to reach Europe in the past 20 years, crossing on rickety fishing boats or dinghies.
Survivors said they were from Eritrea and Somalia and had left from the Libyan port of Misrata.
The migrants told rescuers they set fire to a blanket on the boat to attract the attention of coast guards after their vessel began taking on water and passing fishing boats ignored them. The fire spread quickly, sowing panic on board which caused the boat to flip over and sink, as people jumped into the sea to save themselves.
Raffaele Colapinto, a local fisherman who was one the first on the scene, said: “We saw a sea of heads. We took as many as we could on board.”
Visibly shaken survivors in thermal blankets — many of them bare-chested — were seen on the dock and being treated at the hospital where personnel said many had swallowed gasoline and sea water.—AFP

Malala among favourites for Nobel prize


STOCKHOLM: This year’s Nobel prize season opens Monday with rumours swirling the peace prize could go to Pakistani girls’ education campaigner Malala Yousafzai, Congolese doctor Denis Mukwege or rights activists from Russia or Belarus.

The first Nobel to be announced will be the medicine prize on Monday, when the jury in Stockholm reveals the winner or winners around 11:30 am (0930 GMT).
But like every year, most of the speculation is on who will take home the prestigious peace and literature prizes.
A record 259 nominations have been submitted for this year’s peace prize but the Norwegian Nobel Institute never discloses the list, leaving amateurs and experts alike to engage in a guessing game ahead of the October 11 announcement.
The head of the Peace Research Institute of Oslo, Kristian Berg Harpviken, follows the work of the peace prize committee closely and has since 2009 published his own shortlist of possible winners — though he has yet to correctly pick the laureate.
Topping his list this year is Malala, the Pakistani teen who survived a shot to the head last year by the Taliban for championing girls’ education.
Harpviken said she “not only has become a symbol of girls’ and children’s right to education and security, but also of the fight against extremism and oppression”.
But others suggest the prize would be too heavy to bear given her young age of 16.
“I’m not sure it would be suitable, from an ethical point of view, to give the peace prize to a child,” Tilman Brueck, the head of Stockholm peace research institute SIPRI, told Norwegian news agency NTB.
He suggested the award could instead go to Colombia’s peace negotiators or Myanmar’s reformists. Asle Sveen, a historian specialised in the peace prize, meanwhile said he thought the five committee members could give the nod to Congolese gynaecologist Mukwege.
The doctor has set up a hospital and foundation to help thousands of women who have been raped in strife-torn eastern Democratic Republic of Congo by local and foreign militants, as well as by soldiers in the army.
“The secretary of the Norwegian Nobel Committee Geir Lundestad has repeatedly said that the conflict in DR Congo has not gotten enough attention,” Sveen told NTB.
Human Rights Watch said the committee could also choose to honour rights activists in Russia, following the worst crackdown since the fall of the Soviet Union. Activists in Belarus, often described as Europe’s last dictatorship, were another possibility, said the group.
Russian women activists such as Lyudmila Alexeyeva, Svetlana Gannushkina and Lilia Shibanova could be serious candidates, or rights group Memorial and jailed Belarussian rights activist Ales Belyatski.
Another Nobel prize that generates much speculation is that for literature.
Unlike the other awards, the date of the literature prize announcement is revealed only a few days in advance. But it traditionally falls on a Thursday, and could therefore be October 10.
Experts in Stockholm’s literary circles suggested Belarussian writer Svetlana Alexievich could obtain the honour, though her name was not among those listed as possible winners on online betting sites.
Ladbrokes had Japanese author Haruki Murakami as the favourite with 4-to-1 odds, followed by US novelist Joyce Carol Oates at 7-to-1, Hungary’s Peter Nadas at 8-to-1 and Korean poet Ko Un at 11-to-1.
“I really believe it’s going to be a woman this year,” Bjoern Wiman, culture pages editor for Swedish daily Dagens Nyheter, told AFP.
Other names circulating including Canadian short story author Alice Munro, Algerian writer Assia Djebar and US novelist Philip Roth.
For the physics prize, to be announced on October 8, the nod is widely expected to go to the breakthrough work on the Higgs Boson, the famous “God Particle” that explains mass.
Without the Higgs, say theorists, humans and all the other joined-up atoms in the Universe would not exist. “As an achievement, it ranks alongside the confirmation that the Earth is round or Man’s first steps on the Moon,” said Canadian particle physicist Pauline Gagnon.
Nevertheless, the Higgs may still miss out as officially, there remains a remote possibility that the new particle discovered last year is not Higgs but some other novel particle.
The chemistry prize will be announced on October 9, and the economics prize, traditionally dominated by Americans, will wrap up the Nobel season on October 14.
Laureates will receive eight million Swedish kronor ($1.25 million, 925,000 euros) per award, to be shared if there are several winners in one discipline.

Source: DAWN News

Improved App Insight by Linking Google Analytics with Google Play


A key part of growing your app’s installed base is knowing more about your users — how they discover your app, what devices they use, what they do when they use your app, and how often they return to it. Understanding your users is now made easier through a new integration between Google Analytics and the Google Play Developer Console.
Starting today, you can link your Google Analytics account with your Google Play Developer Console to get powerful new insights into your app’s user acquisition and engagement. In Google Analytics, you’ll get a new report highlighting which campaigns are driving the most views, installs, and new users in Google Play. In the Developer Console, you’ll get new app stats that let you easily see your app’s engagement based on Analytics data.
This combined data can help you take your app business to the next level, especially if you’re using multiple campaigns or monetizing through advertisements and in-app products that depend on high engagement. Linking Google Analytics to your Developer Console is straightforward — the sections below explain the new types of data you can get and how to get started.

In Google Analytics, see your app’s Google Play referral flow

Once you’ve linked your Analytics account to your Developer Console, you’ll see a new report in Google Analytics called Google Play Referral Flow. This report details each of your campaigns and the user traffic that they drive. For each campaign, you can see how many users viewed listing page in Google Play and how many went on to install your app and ultimately launch it on their mobile devices.
With this data you can track the effectiveness of a wide range of campaigns — such as blogs, news articles, and ad campaigns — and get insight into which marketing activities are most effective for your business. You can find the Google Play report by going to Google Analytics and clicking on Acquisitions > Google Play > Referral Flow.

In the Developer Console, see engagement data from Google Analytics

If you’re already using Google Analytics, you know how important it is to see how users are interacting with your app. How often do they launch it? How much do they do with it? What are they doing inside the app?
Once you link your Analytics account, you’ll be able to see your app’s engagement data from Google Analytics right in the Statistics page in your Developer Console. You’ll be able to select two new metrics from the drop-down menu at the top of the page:
  • Active users: the number of users who have launched your app that day
  • New users: the number of users who have launched your app for the first time that day
These engagement metrics are integrated with your other app statistics, so you can analyze them further across other dimensions, such as by country, language, device, Android version, app version, and carrier.

How to get started

To get started, you first need to integrate Google Analytics into your app. If you haven’t done this already, download the Google Analytics SDK for Android and then take a look at the developer documentation to learn how to add Analytics to your app. Once you’ve integrated Analytics into your app, upload the app to the Developer Console.
Next, you’ll need to link your Developer Console to Google Analytics. To do this, go to the Developer Console and select the app. At the bottom of the Statistics page, you’ll see directions about how to complete the linking. The process takes just a few moments.
That’s it! You can now see both the Google Play Referral Flow report in Google Analytics and the new engagement metrics in the Developer Console.

Source: Android Developer Blog

Thursday, 3 October 2013

Pakistan Province Halts Skype Over Security Concerns